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Professor Yi
Profile
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Lab 301
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Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
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Publications
Professor Yi
Lab 301
Publications
Projects
Board
Research Articles
Books
Research Articles
Research Articles 카테고리
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2020
5
"The boomerang effect of brand personality congruency in a pr…"
Tom Joonhwan Kim, Youjae Yi, Jongan Choi,
Australian Journal of Management,
45(4),
645–661,
2020
LINK
4
"고객만족, 서비스품질, 고객참여행동에 대한 종합적 고찰"
이유재, 박현아,
소비자학연구,
31(5),
49-90,
2020
LINK
3
"When the American Dream Fails: The Effect of Perceived Econo…"
Hyuna Bak, Youjae Yi,
Psychology & Marketing,
37(10),
1321-1341,
2020
LINK
2
"When People Low in Social Class Become A Persuasive Source o…"
Moon-Kyung Cha, Youjae Yi, Jaehoon Lee,
Journal of Business Research,
112,
45-55,
2020
LINK
1
"What Brings Customer Gapjil? The Intertwined Effects of Perc…"
Yongju Kwon, Youjae Yi,
Asia Marketing Journal,
21(4),
1-24,
2020
LINK
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