Research Articles 1 페이지 | Lab301

2017
7

"The Role of Other Customers during Self-Service Technology F…" Youjae Yi, Seo Young Kim, Service Business, 11(4), 695-715, 2017

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6

"A Composite Measure of Performance-expectation and Performan…" Sang-June Park, Youjae Yi, Service Industries Journal, 37(15/16), 936-947, 2017

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5

"Overcoming the Cause Marketing Paradox : The Effect of Nosta…" Shinyoung Lee, Youjae Yi, Asia Marketing Journal, 19(3), 1-17, 2017

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4

"Embarrassed Customers: The Dark Side of Receiving Help from …" Seo Young Kim, Youjae Yi, Journal of Service Management, 28(4), 788-806, 2017

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3

"Climbing down the Ladder Makes you Play It Safe" Youjae Yi, Seo Young Kim, Jae Won Hwang, European Journal of Marketing, 51(5/6), 946-959, 2017

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2

"“Seize the Deal, or Return It Losing Your Free Gift”: The Ef…" Shinyoung Lee, Youjae Yi, Psychology & Marketing, 34(3), 249-263, 2017

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1

"The Role of Cultural Communication Norms in Social Exclusion…" Jaehoon Lee, L. J. Shrum, Youjae Yi, Journal of Consumer Psychology, 27(1), 108-116, 2017

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