Research Articles 1 페이지 | Lab301

1991
8

"Multitrait-Multimethod Matrices in Consumer Research" Richard P. Bagozzi, Youjae Yi, Journal of Consumer Research, 17:4, 426-439, 1991

LINK
7

"Priming Effects of Advertising Context on Product Evaluation…" Youjae Yi, Proceedings of the Society for Consumer Psychology, 1991
6

"Assessing Construct Validity in Organizational Research" Richard P Bagozzi, Youjae Yi, Lynn W Phillips, Administrative Science Quarterly, 36(3), 421-458, 1991

LINK
5

"Direct Regression, Reverse Regression, and Covariance Struct…" Claes Fornell, Byong-Duk Rhee, Youjae Yi, Marketing Letters, 2(3), 309-320, 1991

LINK
4

"The Influence of Contextual Priming on Advertising Effects" Youjae Yi, Advances in Consumer Research, 18, 417-425, 1991

LINK
3

"The Effects of Advertising Context on Consumer Responses" Amna Kirmani, Youjae Yi, Advances in Consumer Research, 18, 414-416, 1991

LINK
2

"On the Use of Structural Equation Models in Experimental Des…" Richard P Bagozzi, Youjae Yi, Surrendra Singh, International Journal of Research in Marketing, 8(2), 125-140, 1991

LINK
1

"Coupon Usage and the Theory of Reasoned Action" Richard P Bagozzi, Hans Baumgartner, Youjae Yi, Advances in Consumer Research, 18, 24-27, 1991

LINK

검색