Research Articles 1 페이지 | Lab301

1990
9

"Assessing Method Variance in Multitrait-Multimethod Matrices…" Richard P Bagozzi, Youjae Yi, Journal of Applied Psychology, 75(5), 547-560, 1990

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8

"New Perspectives on the Application of Structural Equation M…" Richard P. Bagozzi, Youjae Yi, American Marketing Educators' Conference Proceedings, 1990
7

"The Effects of Contextual Priming in Print Advertisements" Youjae Yi, Journal of Consumer Research, 17(2), 215-222, 1990

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6

"A Critical Review of Consumer Satisfaction" Youjae Yi, Review of Marketing, 4(1), 68-123, 1990
5

"Cognitive and Affective Priming Effects of the Context for P…" Youjae Yi, Journal of Advertising, 19(2), 40-48, 1990

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4

"Direct and Indirect Approaches to Advertising Persuasion: Wh…" Youjae Yi, Journal of Business Research, 20(4), 279-290, 1990

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3

"The Indirect Effects of Advertisements designed to Change Pr…" Youjae Yi, Psychology and Marketing, 7(1), 47-63, 1990

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2

"Reference Level Explanation of the Foot-in-the-Door Effect" Youjae Yi, American Marketing Association Winter Educators' Conference Proceedings, 120-124, 1990
1

"The Level of Effort Required for Behavior as a Moderator of …" RP Bagozzi, Youjae Yi, J Baumgartner, European Journal of Social Psychology, 20(1), 45-59, 1990

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