Research Articles 1 페이지 | Lab301

1989
9

"Rejoinder to: an Investigation of the Structure of Expectanc…" Youjae Yi, International Journal of Research in Marketing, 6(2), 89-94, 1989

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8

"An Investigation of the Structure of Expectancy-Value Attitu…" Youjae Yi, International Journal of Research in Marketing, 6(2), 71-83, 1989

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7

"The Degree of Intention Formation as a Moderator of the Atti…" Richard P Bagozzi, Youjae Yi, Social Psychology Quarterly, 52(4), 266-279, 1989

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6

"On the Use of Structural Equation Models in Experimental Des…" Richard P. Bagozzi, Youjae Yi, Journal of Marketing Research, 26(3), 271-284, 1989

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5

"The Effects of Visual Cues and Directness of Verbal Claims i…" Youjae Yi, American Academy of Advertising Conference Proceedings, 1989
4

"Antecedents of Behavior Change" Youjae Yi, Developments in Marketing Science, 12, 12-17, 1989
3

"An Investigation into the Role of Intentions as Mediators of…" Richard P Bagozzi, Johann Baumgartner, Youjae Yi, Journal of Economic Psychology, 10(1), 35-63, 1989

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2

"On the Evaluation of Main Effects in Multiplicative Regressi…" Youjae Yi, Journal of the Market Research Society, 31(1), 133-138, 1989

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1

"On the Use of Event History Analysis for a Dynamic Process" Youjae Yi, American Marketing Association Winter Educators' Conference Proceedings, 26-31, 1989

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