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Professor Yi
Profile
Family
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Lab 301
Alumni
Current Students
Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
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Publications
Professor Yi
Lab 301
Publications
Projects
Board
Research Articles
Books
Research Articles
Research Articles 카테고리
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2020
185
"What Brings Customer Gapjil? The Intertwined Effects of Perc…"
Yongju Kwon, Youjae Yi,
Asia Marketing Journal,
21(4),
1-24,
2020
LINK
2019
184
"The Effect of Perceived Economic Mobility on Customer Aggres…"
Yongju Kwon, Youjae Yi,
Psychology & Marketing,
36(11),
1120-1132,
2019
LINK
183
"‘대중의 지혜’ 참조에 따른 심리적, 행동적 비용: 자기조절자원의 고갈과 충동구매를 중심으로"
박유경, 이유재,
마케팅연구,
34(3),
47-73,
2019
LINK
182
"When Free Gifts Hurt the Promoted Product: The Influence of …"
Yookyung Park, Youjae Yi,
European Journal of Marketing,
53(7),
1423-1444,
2019
LINK
181
"The Effects of One-Sided vs. Two-Sided Review Valence on Ele…"
Jihye Park, Youjae Yi, Dawon Kang,
Asia Marketing Journal,
21(2),
1-19,
2019
LINK
180
"옴니채널 환경에서 고객경험이 리테일러 로열티 및 성과에 미치는 영향 : 백화점과 할인점의 비교"
이미아, 이유재,
경영학연구,
48(1),
211-241,
2019
LINK
179
"“Retail is detail! Give consumers a gift rather than a bundl…"
Shinyoung Lee, Youjae Yi,
Psychology & Marketing,
36(1),
15-27,
2019
LINK
2018
178
"Altruistic Indulgence: People Voluntarily Consume High-calor…"
Youjae Yi, Jacob C. Lee, Saetbyeol Kim,
Social Influence,
13(4),
223-239,
2018
LINK
177
"The Impact of Salesperson Look-Brand Personality Congruence …"
Heekyung Lee, Youjae Yi,
Asia Marketing Journal,
20(3),
17-38,
2018
LINK
176
"경찰 서비스 사명과 캠페인 취지 간 적합성이 캠페인에 대한 태도와 경찰 서비스 신뢰에 미치는 영향"
박철원, 이유재,
서비스마케팅저널,
11(1),
29-44,
2018
LINK
175
"The Effect of Service Quality on Customer Satisfaction, Loya…"
Taeshik Gong, Youjae Yi,
Psychology & Marketing,
35(6),
427-442,
2018
LINK
174
"Customer Satisfaction in Asia"
Youjae Yi, Rajan Nataraajan,
Psychology & Marketing,
35(6),
387-391,
2018
LINK
2017
173
"The Role of Other Customers during Self-Service Technology F…"
Youjae Yi, Seo Young Kim,
Service Business,
11(4),
695-715,
2017
LINK
172
"A Composite Measure of Performance-expectation and Performan…"
Sang-June Park, Youjae Yi,
Service Industries Journal,
37(15/16),
936-947,
2017
LINK
171
"Overcoming the Cause Marketing Paradox : The Effect of Nosta…"
Shinyoung Lee, Youjae Yi,
Asia Marketing Journal,
19(3),
1-17,
2017
LINK
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