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Professor Yi
Profile
Family
English Profile
Lab 301
Alumni
Current Students
Lab 301 Board
Publications
Books
Research Articles
Projects
KS-SQI, PCSI
Board
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LOGIN
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Publications
Professor Yi
Lab 301
Publications
Projects
Board
Research Articles
Books
Research Articles
Research Articles 카테고리
ALL
2024
2023
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1988
2022
200
"The Impact of Self-Service versus Interpersonal Contact on C…"
Heekyung Lee, Youjae Yi,
Psychology & Marketing,
39:5,
906-920,
2022
LINK
199
"I Will Say No to That Cookie: How Imagined Future Self-regul…"
Jihye Park, Youjae Yi,
Psychology & Marketing,
39:4,
853-870,
2022
LINK
198
"뉴 패러다임에 대비한 서비스 품질 모형의 개발과 적용: KS-SQI 3.0 모형을 중심으로"
권용주, 박현아, 이청림, 이유재,
경영학연구,
51:1,
147-177,
2022
LINK
197
"Is a Gift on Sale “Heart-discounted”? Givers’ Misprediction …"
Yookyung Park, Youjae Yi,
Journal of Retailing and Consumer Services,
65,
1-12,
2022
LINK
2021
196
"Interpretation of the Interaction Effect between a Predictor…"
Sang June Park, Youjae Yi,
학술원논문집 (인문사회과학편),
제 60집 2호,
275-298,
2021
195
"온라인 서비스 품질 모형의 개발과 적용: KS-eSQI 모형을 중심으로"
박현아, 권용주, 이청림, 이유재,
마케팅연구,
36:4,
43-69,
2021
LINK
194
"The Marginal Decomposition Approach Quantifying Direct and I…"
Sang June Park, Youjae Yi,
Seoul Journal of Business,
27:1,
1-22,
2021
LINK
193
"Inter-customer Helping Behavior: A Virtuous Cycle or Unwante…"
Seo Young Kim, Youjae Yi,
Service Industries Journal,
41: 9-10,
633-647,
2021
LINK
192
"Where You Live Matters to Have the American Dream: The Impac…"
Yanghee Kim, Youjae Yi, Hyuna Bak,
Asian Marketing Journal,
23 :1,
29-62,
2021
LINK
191
"Heterogeneous dimensions of SERVQUAL"
Youjae Yi, SangJune Park, Yeong-Ran Lee,
Total Quality Management & Business Excellence,
32:1-2,
92-118,
2021
LINK
190
"A Review of Customer Citizenship Behaviors in the Service Co…"
Taeshik Gong, Youjae Yi,
The Service Industries Journal,
41:3-4,
169-199,
2021
LINK
2020
189
"The boomerang effect of brand personality congruency in a pr…"
Tom Joonhwan Kim, Youjae Yi, Jongan Choi,
Australian Journal of Management,
45(4),
645–661,
2020
LINK
188
"고객만족, 서비스품질, 고객참여행동에 대한 종합적 고찰"
이유재, 박현아,
소비자학연구,
31(5),
49-90,
2020
LINK
187
"When the American Dream Fails: The Effect of Perceived Econo…"
Hyuna Bak, Youjae Yi,
Psychology & Marketing,
37(10),
1321-1341,
2020
LINK
186
"When People Low in Social Class Become A Persuasive Source o…"
Moon-Kyung Cha, Youjae Yi, Jaehoon Lee,
Journal of Business Research,
112,
45-55,
2020
LINK
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