Research Articles 15 페이지

1990
20

"Assessing Method Variance in Multitrait-Multimethod Matrices…" Richard P Bagozzi, Youjae Yi, Journal of Applied Psychology, 75(5), 547-560, 1990

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19

"New Perspectives on the Application of Structural Equation M…" Richard P. Bagozzi, Youjae Yi, American Marketing Educators' Conference Proceedings, 1990
18

"The Effects of Contextual Priming in Print Advertisements" Youjae Yi, Journal of Consumer Research, 17(2), 215-222, 1990

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17

"A Critical Review of Consumer Satisfaction" Youjae Yi, Review of Marketing, 4(1), 68-123, 1990
16

"Cognitive and Affective Priming Effects of the Context for P…" Youjae Yi, Journal of Advertising, 19(2), 40-48, 1990

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15

"Direct and Indirect Approaches to Advertising Persuasion: Wh…" Youjae Yi, Journal of Business Research, 20(4), 279-290, 1990

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14

"The Indirect Effects of Advertisements designed to Change Pr…" Youjae Yi, Psychology and Marketing, 7(1), 47-63, 1990

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13

"Reference Level Explanation of the Foot-in-the-Door Effect" Youjae Yi, American Marketing Association Winter Educators' Conference Proceedings, 120-124, 1990
12

"The Level of Effort Required for Behavior as a Moderator of …" RP Bagozzi, Youjae Yi, J Baumgartner, European Journal of Social Psychology, 20(1), 45-59, 1990

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1989
11

"Rejoinder to: an Investigation of the Structure of Expectanc…" Youjae Yi, International Journal of Research in Marketing, 6(2), 89-94, 1989

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10

"An Investigation of the Structure of Expectancy-Value Attitu…" Youjae Yi, International Journal of Research in Marketing, 6(2), 71-83, 1989

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9

"The Degree of Intention Formation as a Moderator of the Atti…" Richard P Bagozzi, Youjae Yi, Social Psychology Quarterly, 52(4), 266-279, 1989

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8

"On the Use of Structural Equation Models in Experimental Des…" Richard P. Bagozzi, Youjae Yi, Journal of Marketing Research, 26(3), 271-284, 1989

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7

"The Effects of Visual Cues and Directness of Verbal Claims i…" Youjae Yi, American Academy of Advertising Conference Proceedings, 1989
6

"Antecedents of Behavior Change" Youjae Yi, Developments in Marketing Science, 12, 12-17, 1989

1990

1989

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